Development of our Logo

 

I am proud of our logo. It so strongly pairs with Justin’s Place in my mind and I am hopeful it will become a symbol in our community- a symbol representing Justin’s Place, a place for peace and empowerment for extraordinary kids in our community. I thought I would share a bit about its development.

When developing a logo and color scheme we wanted to accomplish two things:

  1. Capture the magic of connection between a child and a horse

  2. Portray Justin’s compassionate energy for serving kids

With the help of Justin’s family, we selected a black & red color scheme that is memorable and bold. It shows our desire to be bold and courageous in serving children. The black horse encompasses a red heart, representing the connection between horse and individual. Within the red heart is a handprint- Justin’s handprint. What started as a simple grade school project has become a treasured piece of art. We are so grateful to have this beautiful hand print that will carry Justin’s legacy into our daily work.

I was honored to help create Justin’s Place logo and am so excited to see it permeate our Central Kentucky community as we work to create moments of peace and tranquility for kids in our community.

In Expectation of Great Things,

Allie

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